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My Work
Audible Campaign - Step Into A Brand New World (MC 4031)
The goal with this creative advertising campaign was to convince "Leisure Upgraders", individuals who see leisure time as a source of pleasure and crave a sense of self-improvement, that Audible has a place in their time-restricted lifestyle. The problem was proving to this target audience that Audible can be a gateway to knowledge and self-betterment that plays a positive role in upgrading their leisure time. The result was a series of highly creative ad executions that show the endless possibilities of products that Audible has to offer and how these products can play a beneficial role in their life. From crime podcasts to fantasy novels, Audible has it all. Step into a brand new world!
On Campaign - Engineered To Defy (MC 4045)
The goal with this creative advertising campaign was to position On as the go-to athleisure and footwear brand for Gen Z students and non-students. By focusing on the comfort, style and durability of On's products, we were able to show how their use of Swiss engineering sets them apart from their competitors. The result was a full IMC campaign that connects to Gen Z culture by creating engaging events, collaborating with culturally-relevant influencers and crafting a multi-faceted advertising campaign that focuses on issues this age group cares about.
Phil's Oyster Bar Campaign - We Ain't Shuckin' Done (MC 3031)
The goal with this creative advertising campaign was to promote Phil's Oyster Bar's 75 year anniversary with IMC executions, interactive experiences and social media ideas. By shifting Phil's target audience to Baton Rouge college students, my group and I were able to develop executions that specifically cater to this audience. The "We Ain't Shuckin' Done" tagline expresses Phil's Oyster Bar's fun and witty nature while also showcasing the importance of its local Baton Rouge legacy.
Vrbo Campaign - Know Before You Vrbo (MC 3036)
The goal with this creative advertising campaign was to discover where the Vrbo brand was lacking and create recommendations based on primary and secondary research. With this in mind, my group and I were able to create brand new services as well as intelligent collaborations that differentiate Vrbo from its competitors and builds strong brand trust with its target audience.
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