Audible Campaign - Step Into A Brand New World (MC 4031)

The goal with this creative advertising campaign was to convince "Leisure Upgraders", individuals who see leisure time as a source of pleasure and crave a sense of self-improvement, that Audible has a place in their time-restricted lifestyle. The problem was proving to this target audience that Audible can be a gateway to knowledge and self-betterment that plays a positive role in upgrading their leisure time. The result was a series of highly creative ad executions that show the endless possibilities of products that Audible has to offer and how these products can play a beneficial role in their life. From crime podcasts to fantasy novels, Audible has it all. Step into a brand new world!