Phil's Oyster Bar Campaign - We Ain't Shuckin' Done (MC 3031)

The goal with this creative advertising campaign was to promote Phil's Oyster Bar's 75 year anniversary with IMC executions, interactive experiences and social media ideas. By shifting Phil's target audience to Baton Rouge college students, my group and I were able to develop executions that specifically cater to this audience. The "We Ain't Shuckin' Done" tagline expresses Phil's Oyster Bar's fun and witty nature while also showcasing the importance of its local Baton Rouge legacy.