On Campaign - Engineered To Defy (MC 4045)

The goal with this creative advertising campaign was to position On as the go-to athleisure and footwear brand for Gen Z students and non-students. By focusing on the comfort, style and durability of On's products, we were able to show how their use of Swiss engineering sets them apart from their competitors. The result was a full IMC campaign that connects to Gen Z culture by creating engaging events, collaborating with culturally-relevant influencers and crafting a multi-faceted advertising campaign that focuses on issues this age group cares about.